Marketing in the Echo Chamber

The marketing echo chamber is seductive. It flatters your ego. It makes you feel informed, important, and part of an insider club. But it also traps you in a loop of sameness and your audience can smell it.

Remove Your Marketing Darlings

The phrase “kill your darlings” comes from the world of writing. It means letting go of the lines, scenes, or ideas you love (You know, the ones you poured your heart into) if they don’t serve the bigger story.
Painful? Absolutely.

Necessary? Always.
In marketing, the idea is exactly the same.