Episode #2 – Remove Your Darlings
The phrase “kill your darlings” comes from the world of writing. It means letting go of the lines, scenes, or ideas you love (You know, the ones you poured your heart into) if they don’t serve the bigger story.
Painful? Absolutely.
Necessary? Always.
In marketing, the idea is exactly the same.
Episode #1 – Dead Brands Tell No Tales
This isn’t your average branding advice. It’s a post-mortem. We’re digging up the eight fatal sins that quietly slaughter brands in broad daylight , from targeting “everyone” (aka no one) to showing up on mobile like it’s 2007.
Dead Brands Tell No Tails
Welcome to the furnace.