In this episode, we unpack one of the most difficult but essential principles in both writing and marketing: kill your darlings.
Originally a piece of advice for writers, it means letting go of the lines, scenes, or ideas you love if they no longer serve the story. In marketing, the same rule applies. Sometimes, the campaign you spent weeks building, the slogan your CEO adores, or that beautifully designed email you keep recycling are actually holding you back.
We’ll explore why emotional attachment to creative work can cloud your judgment, how to spot when something’s no longer working, and what it takes to make clear, data-driven decisions. You’ll hear examples of common “darlings” that waste budget, time, and energy—and learn how to replace them with strategies that actually deliver.
If you’re serious about results, it’s not about doing more—it’s about doing what works. And that means being willing to cut the fluff, even if you love it.
This episode is for marketers, creators, and business leaders who are ready to get honest about what’s really moving the needle. Because metrics matter. Clarity converts. And letting go might be the smartest move you make.